CIMB – StarSaver Press Ad
Press Ad for StarSaver
For the Singaporean banking market, CIMB wanted us to create an ad to promote the StarSaver account while positioning CIMB as a highly capable banking service provider. Our idea here was to show how despite being a newer, smaller player in the Singaporean banking market, CIMB’s unique offering in the form of the StarSaver account puts it ahead of the rest. We communicated this idea by using CIMB Singapore’s Money Man as the hero saving the day despite being much smaller than his foe. Through the use of our 3D visualisation, we created a parallel between the Money Man character and CIMB, both offering more than meets the eye. The end product was a light-hearted, fun press ad that gets the intended message across.